Michael Holden
Where Customer Insights Become Commercial Impact
Welcome Nick, and thanks for visiting.
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I’ve built my career at the intersection of SaaS, Martech, Adtech, and Digital Commerce. I thrive in helping brands reduce complexity and accelerate growth through smarter decisions.
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Ideally is reshaping how businesses validate ideas and test concepts, making insights faster, more affordable, and accessible to everyone. That’s why I’m excited to show you what I can bring.
This site highlights my passion for simplifying the complex, enabling agile decision-making, and helping brands de-risk innovation while unlocking sustainable growth.
Why Ideally. Why Now.
Why Me.
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You’re democratising insights! Too often, brands wait until the end of a campaign or product cycle to validate an idea, and by then it’s costly and risky. You're flipping that model, shaking this up against the legacy players and giving clients the ability to test and iterate overnight. For me, that’s game-changing, especially for companies under pressure to move faster and spend smarter. You’re not just offering research, you’re making insights a daily part of decision-making!
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Now is the right moment. Marketing and Product teams are expected to be more agile, deliver more with less, and still prove ROI. Legacy incumbents can’t keep pace. So, the combination of speed, affordability, and access you’re bringing is exactly what the market is asking for. Plus, with last year's funding and expansion into new markets, there’s a huge runway to help scale the story and win the right type of market share.
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I’ve built my career selling SaaS and Martech that simplify complexity and accelerate growth. I know how to open doors with CMOs, Digital leads, and Agencies, and I’ve closed high value deals by showing clear ROI. More importantly, I understand how to position technology as a strategic enabler. I’m excited to help more brands reimagine how they make decisions...guiding them through change with clarity, confidence, and commercial discipline.
What I bring to the Account Executive Seat
A background built for Ideally's biggest deals
Strategic Enterprise Engagement
Specialising in Value Engineering
I’ve spent my career leading strategic cycles, navigating stakeholder complexity, and landing deals that move the needle.
At Commerce Vision, I delivered $1.95M in revenue as the top performer, securing wins with trusted brands in both the B2C and B2B sectors.
Before that, I built and executed the JAPAC strategy at Partnerize, closing $1.8M in new business with brands like AMEX and Scoot Airlines.
​I’m at my best when deals get complex. Whether it’s aligning stakeholders, navigating technical aspects, or driving the value conversation. I bring clarity by leading the room with collaboration to ensure we keep things moving.
Platform Thinking for Commercial Focus
Proficiency in Tech
My background cuts across SaaS, Martech, and Digital Commerce, I’ve sold everything from AI-driven automation platforms to enterprise commerce infrastructure.
I understand the mechanics of CMS, DXP and CDP architecture. More importantly, I know how to translate that into value for the key stakeholders.
This role is about helping customers see the future and commit to it. That’s where I thrive
Driving Cross-Functional Execution
Bringing clarity, alignment, and momentum
I’ve led GTM execution across product, consulting, marketing, and sales teams, from startup strategy sprints at AltMonday to scaled platform rollouts.
I’m known for simplifying the complex, building trusted relationships internally and externally, and bringing momentum to the sales motion.
I'm not just a seller...I’m a strategic partner who knows how to build buy-in, guide decisions, and move deals forward
Case Study
Helping Businesses Modernise Their Content and Commerce
Challenge
A leading OEM was struggling with a legacy commerce and content environment that had grown overly complex and resource-heavy. Every change, from product updates to campaign launches required developer intervention. Slowing time-to-market and throttling digital growth. Their teams were frustrated, their agility was stalling, and their competitive edge was eroding
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Solution
I led a cross-functional value engineering engagement, aligning sales, solution architects, and customer stakeholders to rethink what was possible.
Together, we:
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Conducted a full diagnostic of their digital ecosystem and workflows
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Identified inefficiencies across their commerce platform, CMS, and integrations
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Designed a modernised architecture focused on flexibility, scale, and reduced dev dependency
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Built a business case rooted in speed-to-value, operational efficiency, and revenue expansion
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Outome
A reimagined platform direction and a clear roadmap to execution. Within 90 days, we closed $1.2M in upsell revenue, tied directly to the new strategic vision and the confidence it inspired across their leadership team.
It’s this kind of commercially grounded, solution-led thinking that Ideally values and where I consistently deliver. From diagnosing friction to driving clarity and outcomes, I bring a consultative lens that turns complexity into advantage.
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Simplifying the Complex: Why Agile Insights Matter
In today’s fast-moving market, insights aren’t just research. They’re the growth engine. An agile testing strategy ensures every idea is validated early, every decision is evidence-led, and every investment drives measurable impact.
AI That Accelerates Clarity
Harnessing AI-powered analysis to cut through noise, uncover patterns, and turn raw customer feedback into actionable stories. Most importantly, fast enough to keep pace with shifting markets.
Deliver Engagement and Personalisation at Scale
Agile insights fuel smarter engagement strategies, helping brands personalise experiences and campaigns that actually resonate and are built on real customer signals, not assumptions.
​Operational Resilience Through Better Decisions
By de-risking innovation and guiding choices with evidence, businesses can stay agile, align teams, and build resilience in how they grow and adapt. A growth engine tightly coupled with data and customer touch points means seamless synchronisation across every channel, from web right through to messaging.